Annual Report 2020
At the end of the year, Mailchimp loves to showcase their yearly accomplishments through an online Annual Report. A company flex, if you will! Due to the pandemic, the tone of a typical Annual Report didn’t feel right.
During the early stages of this project, the designers lead the creative by brainstorming how we could change the narrative. What a better way to do that than to elevate a small batch of our customers instead of boasting about us. Of course, you have to find a middle ground, and after much deliberation, we found a successful way to highlight our customers and some of our company wins, too.
The crazy part is that we kept it all in-house. And, we even won 2 D&AD awards for it :)